Copywriting

January 2007

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Copy Writing

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Want a juicy tale involving Robert Scoble, his brother Ben, a franchise fiasco, a bullying corporation, and a disappearing post from Scoble?s own blog? Then you?ve got to read this. Additional coverage here and here.Speaking of Scoble, he seems to have gone off the deep end because people are not linking to him [.]

Along with the debate over whether the term linkbait is good or bad for content creators and marketers, there?s also been a related debate going on. What?s more important, content or promotion?I wish I had been bookmarking all the discussion along the way, because there have been a lot of key insights. However, [.]

I have to admit, it caught me a bit off guard to see Copyblogger as a finalist for the 7th Annual Weblog Awards in the Web Development category. Many thanks to whoever nominated and voted for me!I?ve got some pretty stiff competition though:ProBlogger ? Last year?s winner, who is this guy? A List Apart [.]

We?ve seen that the real secret to SEO Copywriting 2.0 is creating compelling content that naturally attracts links, rather than begging for links to our keyword-stuffed ?optimized? web page. In other words, SEO copywriting is now all about response-oriented copy?concepts and words that ultimately result in a favorable action from the reader.Since the popularity [.]

Kevin O’Keefe posted a great piece recently called Linking to and blogging about competitors’ blogs is smart. Darren at Problogger has also pointed out Kevin?s thoughts, because Darren knows that other than developing your own compelling original content, linking out to other relevant bloggers is critical to growth. And often, the most relevant [.]

Written by admin on January 31st, 2007 with no comments.
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Website Copywriter

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While the reaction to your content off-page has become the critical determining factor when it comes to search engine rankings, your targeted keyword phrase should still appear on the page itself. And while there?s little consensus in this area, having your keyword combinations appear throughout the page copy generally helps search engines further identify [.]

You’re beginning to launch a search for website copywriter . But before you do, visit our website and equip yourself with all the essential tools to make your website copywriter profitable. Whether you are specializing in Willie Crawford, Joe Vitales, or any other niche, we have covered the information and resources that will help you.

Written by admin on January 31st, 2007 with no comments.
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Web Copywriting

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We?re at the beginning of a huge shift in what constitutes ?advertising? thanks to social media. Advertising legend David Ogilvy worked through a similar period of drastic change, and pioneered some of the most effective techniques of his day.One would think that the wisdom of Ogilvy would have little application to social media marketing. [.]

Written by admin on January 30th, 2007 with no comments.
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