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We?re at the beginning of a huge shift in what constitutes ?advertising? thanks to social media. Advertising legend David Ogilvy worked through a similar period of drastic change, and pioneered some of the most effective techniques of his day.One would think that the wisdom of Ogilvy would have little application to social media marketing. [.]
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While the reaction to your content off-page has become the critical determining factor when it comes to search engine rankings, your targeted keyword phrase should still appear on the page itself. And while there?s little consensus in this area, having your keyword combinations appear throughout the page copy generally helps search engines further identify [.]
I’ll be on the air tonight live with the DMZ show on Blog Talk Radio. Should be good stuff, as we attempt to be the first group ever to respond to a marketing blog meme with a podcast. Feel free to call in at 646-915-8556 and add your own two cents.The rest of [.]
Written by admin on January 30th, 2007 with no comments.
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