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What’s the key to standing out in the crowded blogosphere?More importantly, will standing out actually lead to long-term success?Let’s take a stroll down marketing history lane to see if we can find some answers.The Unique Selling PropositionIn 1961, a gentleman by the name of Rosser Reeves published a book entitled Reality in Advertising. In [.]
Although my SEO copywriting series is over, I wanted to point out some other great posts that can help you in this area before I move on to the next series.Keywords: Roberta has a great post on determining relevant keyword phrases, and Jordan points to a free keyword research white paper that she says [.]
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What’s the key to standing out in the crowded blogosphere?More importantly, will standing out actually lead to long-term success?Let’s take a stroll down marketing history lane to see if we can find some answers.The Unique Selling PropositionIn 1961, a gentleman by the name of Rosser Reeves published a book entitled Reality in Advertising. In [.]
Want a juicy tale involving Robert Scoble, his brother Ben, a franchise fiasco, a bullying corporation, and a disappearing post from Scoble?s own blog? Then you?ve got to read this. Additional coverage here and here.Speaking of Scoble, he seems to have gone off the deep end because people are not linking to him [.]
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Written by admin on February 12th, 2007 with no comments.
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