Online Copywriting

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Check out Mike Sansone?s Nuts and Blog Bolts on Blog Talk Radio, featuring copywriters Michel Fortin, Ryan Healy,Tom Chandler and Roberta Rosenberg tomorrow last night at 8 EDT. Should be some good stuff with this crowd. Sorry, got the live date wrong, but you should be able to hear the recording now.Read this post to [.]

I received over 100 submissions for headline remixing, so in the spirit of March Madness, I?m going to try to rewrite as many as possible in a series of posts. Frankly, the quality of the submissions has been really good, so I will also try to point out those that work ?as is? and [.]

The 1974 bestseller Zen and the Art of Motorcycle Maintenance begins with the following disclaimer from author Robert Pirsig:“[This book] should in no way be associated with that great body of factual information relating to orthodox Zen Buddhist practice. It’s not very factual on motorcycles, either.”Likewise, this article isn?t going to teach you much of [.]

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Internet Copywriting

This is the second installment of the headline remix series. You submitted content, I?m rewriting select titles and telling you why.If you missed Part One it?s here. Otherwise, let?s carry on, shall we?1. The Secret Selling Power of ColorOriginal Headline: Colors for MarketingReasoning:In this case, the original headline communicated what the post was about, [.]

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Written by admin on March 31st, 2007 with no comments.
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