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I clearly remember that first day I wandered into an IKEA megastore. A line from that famous Eagles song came to mind: “Welcome to the Hotel California? You can check out any time you like, but you can never leave.” The Selfish PathIKEA, a Swedish-based retail chain that specializes in low-cost household items, designs its [.]
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Important Qualities Of A web copywriter — iSnare.com ArticlesThere are probably thousands of articles on the Internet that tackles the same topic as your website or blog.
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Write.Write more.Write even more.Write even more than that.Write when you don’t want to.Write when you do.Write when you have something to say.Write when you don’t.Write every day.Keep writing.Sponsored By: Blog World Conference and Tradeshow November 8-9, 2007, in Las Vegas!
Our first makeover focused on the high visibility SEO-focused site, SEOmoz.org. Rand was looking to generate paid subscriptions from “cold” prospects, visitors who generally didn’t have a SEOmoz relationship already established.Today’s makeover is for Brian Armstrong’s book, Breaking Free. Although his page is converting at a pretty respectable rate, he’d like to sell more books, [.]
Editor’s Note: Last week, Muhammad Saleem submitted an article to Copyblogger on how to incorporate brevity into your writing. I decided to break up the article into two parts, and demonstrate that with the use of:(1) a descriptive headline;(2) a short anecdote,(3) a famous quote from Strunk and White, and(4) a link to another [.]
Last week, quite a few people wondered if they’d get to see any real-life results based on Roberta’s critique of the SEOmoz Premium Membership landing page. We already knew the answer, because Rand, Roberta and I had cooked up a more elaborate plan weeks ago. We had to keep quiet until today, but now I [.]
We’ve spent a lot of time exploring the copy and design techniques that drive successful landing pages. But do you know how to best measure your success?That’s the focus of a most excellent article I read in Practical Ecommerce, Measuring Conversion Success: What are the key areas to watch when trying to keep visitors’ attention?I’ve [.]
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