September 2007
You are currently browsing the articles from Killer Copywriting Blog written in the month of September 2007.
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Web Copywriting TipsWeb copywriting tips: Dozens of short tips on writing for the internet, optimizing web pages, writing newsletters and writing email. By Nick Usborne.
Want to convince your readers to do something or agree with your point of view?OK, that was a silly question. Of course you do. Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can’t refuse, but not [.]
I had the pleasure of attending An Event Apart in Chicago a few weeks ago, for work. AEA is organized by the wonderful people at A List Apart which, if you make or manage websites, should be an essential on your list. It was a great experience, and I couldn?t be happier with how well [.]
I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer?it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do.Simple as [.]
Written by admin on September 30th, 2007 with no comments.
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Yes, it’s sad but true… today is my 40th birthday.The good news is I don’t feel old. And I surely haven’t started acting my age… just ask anyone who has been around me this weekend.So, I’m at an undisclosed location doing undisclosed things to celebrate this momentous occasion. But I wouldn’t think of leaving you [.]
How can we write more magnetic copy?Why do even skilled writers occasionally miss the target?What is one leading cause of copy that fails to persuade?I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.What is this magical thing?Empathy.Understanding [.]
This is the first guest post by Ben Yoskovitz.Not all links are created equally, and not all links serve the same purpose.Brian Clark reminds us that using click here as anchor text is still valid. But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical.They’re both right.The reality is that [.]
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Written by admin on September 30th, 2007 with no comments.
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Jason A. MartinCopywriter : Jason A. Martin is a copywriter who offers many copywriting services, including advertising copywriting, website copywriting, seo copywriting, marketing copywriting, newsletters, sales letters and more.
Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.People like to call this “thinking outside of the box,” which is the wrong way [.]
Another simple question… What gets you to the keyboard?Is there someone who you look up to or model?Perhaps someone you know personally motivates you to get up and write, or maybe it’s a well-known writer.Let’s hear from you.About the author: Michael Stelzner writes at his blog Writing White Papers.Sponsored By: Need Quality Web Hosting? [.]
How can we write more magnetic copy?Why do even skilled writers occasionally miss the target?What is one leading cause of copy that fails to persuade?I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.What is this magical thing?Empathy.Understanding [.]
Want to convince your readers to do something or agree with your point of view?OK, that was a silly question. Of course you do. Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can’t refuse, but not [.]
This is the first guest post by Ben Yoskovitz.Not all links are created equally, and not all links serve the same purpose.Brian Clark reminds us that using click here as anchor text is still valid. But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical.They’re both right.The reality is that [.]
Written by admin on September 29th, 2007 with no comments.
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