Copywriting

September 2007

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Copywriting

Want to convince your readers to do something or agree with your point of view?OK, that was a silly question. Of course you do. Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can’t refuse, but not [.]

I had the pleasure of attending An Event Apart in Chicago a few weeks ago, for work. AEA is organized by the wonderful people at A List Apart which, if you make or manage websites, should be an essential on your list. It was a great experience, and I couldn?t be happier with how well [.]

How can we write more magnetic copy?Why do even skilled writers occasionally miss the target?What is one leading cause of copy that fails to persuade?I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.What is this magical thing?Empathy.Understanding [.]

Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.People like to call this “thinking outside of the box,” which is the wrong way [.]

I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a Copywriting standpoint, it’s a no brainer?it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do.Simple as [.]

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Written by admin on September 29th, 2007 with no comments.
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Gary Halbert

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This is the first guest post by Ben Yoskovitz.Not all links are created equally, and not all links serve the same purpose.Brian Clark reminds us that using click here as anchor text is still valid. But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical.They’re both right.The reality is that [.]

Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.People like to call this “thinking outside of the box,” which is the wrong way [.]

I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer?it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do.Simple as [.]

Are you burdened by the copywriter’s curse?Many a copywriter is hindered with a trait that damages productivity and constrains our ultimate earning potential. We here at Copyblogger may actually be guilty of agitating this problem for you.See if you recognize any of these seven symptoms in yourself:You start writing, stop half way and hit deleteYou [.]

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Written by admin on September 28th, 2007 with no comments.
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Jim Edwards

Although I’ve generally confined myself to reviewing individual landing pages, I thought it might be interesting to take an overall look at a book publisher’s site, with specific focus on the homepage. Carrie Kitze is the publisher behind EMK Press. EMK Press is a niche publisher specializing in books about adoption. I’ve known Carrie for [.]

I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer?it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do.Simple as [.]

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Jim Copland on Jim Edwards & Trial Lawyers on National Review OnlineJohn Edwards and the Power of Trial Lawyers, Inc. By Jim Copland. T. he Iowa caucus results showed the fluidity of . Edwards appealed to many caucus-goers just as he had to many a juror. For Edwards’s ability to connect with everyday . has Edwards been given such a pass?. Presumably, Edwards’s rivals have been loath to attack his unsavory accumulation of . and medical malpractice suits such as those Edwards championed. Meanwhile, suits like Edwards’s have driven up . to avoid confronting these facts and their obvious link to Edwards’s courtroom history. But should Edwards continue to . When first campaigning for the Senate in 1998, Edwards received more than half his total outside contributions from his . The untold story of Edwards’s candidacy is that Edwards may have built his fortune in part by relying on the very sort . Edwards may be the trial bar’s “favorite son,” but their ultimate power as Democratic kingmakers has kept his leading .

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Written by admin on September 28th, 2007 with no comments.
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