September 2007
You are currently browsing the articles from Killer Copywriting Blog written in the month of September 2007.
How can we write more magnetic copy?Why do even skilled writers occasionally miss the target?What is one leading cause of copy that fails to persuade?I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.What is this magical thing?Empathy.Understanding [.]
This is the first guest post by Ben Yoskovitz.Not all links are created equally, and not all links serve the same purpose.Brian Clark reminds us that using click here as anchor text is still valid. But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical.They’re both right.The reality is that [.]
Most Copyblogger readers are likely familiar with the concept of “above the fold,” which refers to placing the most important or most attention-grabbing content on the upper half of the front page of a newspaper. When applying the same concept to content published on the web, we can think about it instead as “above the [.]
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Motorola Media Center - Press ReleasesThe Internet Coach. Internet Coach® is a registered trademark of APTE, Inc. A portfolio company of Motorola Ventures, . internet coach is a perfect avenue for helping children to learn and understand safe and effective use of the Internet.” . home of The Internet Coach – have teamed up for a unique mentoring program with The Harpeth Hall School and Nashville’s . Seventh grade students at Harpeth Hall, equipped with laptops and internet coach educational software, are participating . Together with her preschool buddy, they will explore Ani’s Rocket Ride: Internet Coach for Early Learning, an award-winning . Girls Start Early As Technology Leaders. Motorola & The internet coach® Team Up With Head Start. SCHAUMBURG, Ill., Jan. . excellence awards for its software and books that help educators and children become more Internet and technology savvy .
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Written by admin on September 27th, 2007 with no comments.
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Although I’ve generally confined myself to reviewing individual landing pages, I thought it might be interesting to take an overall look at a book publisher’s site, with specific focus on the homepage. Carrie Kitze is the publisher behind EMK Press. EMK Press is a niche publisher specializing in books about adoption. I’ve known Carrie for [.]
I had the pleasure of attending An Event Apart in Chicago a few weeks ago, for work. AEA is organized by the wonderful people at A List Apart which, if you make or manage websites, should be an essential on your list. It was a great experience, and I couldn?t be happier with how well [.]
Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial. The process boils down to changing your perspective and seeing things differently than you currently do.People like to call this “thinking outside of the box,” which is the wrong way [.]
I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer?it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do.Simple as [.]
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Written by admin on September 27th, 2007 with no comments.
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Written by admin on September 26th, 2007 with no comments.
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