Copywriter

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After much work and not much sleep, the Teaching Sells training program is open for business. Hopefully the combination of the free report and the site copy will stand on its own, but I thought I’d take a moment to address some of the questions I got in comments and emails.First of all, thanks to [.]

What do Thom Yorke, Tim Ferriss and successful new media publishers have in common?It’s not just that they understand that smart marketing is about relationships more than quick one-time sales.And it’s not just that they know it’s not just any relationship they want, but loyal, raving fans.It’s that they know it’s about having a direct [.]

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Copywriting

I have a confession.I absolutely love clever word play.Puns, turns of phrases, neologisms, Spoonerisms, etc? I love them all.I just don’t use them in headlines.Browsing through the latest issue of Wired (yes, the actual paper magazine!), I noticed the title of the feature article by Dan Pink on Manga, the Japanese illustration style for comics.Japan, [.]

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Written by admin on November 6th, 2007 with no comments.
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