Headline writing is an art, right? No it’s not. But you can’t have waffle.So how would you define waffly-headlines? Waffly headlines have terms like this:Does your office have workplace-stress?So what’s waffly about that headline? Well for one, what’s the meaning of stress?The word ’stress’ doesn’t trigger off any specifics in my brain. Intellectually, I can [.]
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Have you ever noticed that some blogs seem to rise to the top of Digg over and over again?You might think that they’ve discovered some magic formula for getting attention, built a “Digg culture” on their blog, or they just get all of their friends to Digg their posts.And they might.Though, many of them took [.]
Headline writing is an art, right? No it’s not. But you can’t have waffle.So how would you define waffly-headlines? Waffly headlines have terms like this:Does your office have workplace-stress?So what’s waffly about that headline? Well for one, what’s the meaning of stress?The word ’stress’ doesn’t trigger off any specifics in my brain. Intellectually, I can [.]
In a perfect world, you?d never have to edit your own work, but well, you know the drill. The world?s not perfect, life?s not fair, yada yada. So spend a little time now or a lot of time later trying to convince your boss to let you keep your job as a ?pubic relations director.? [.]
If readers don’t understand what you write, you might as well have written nothing at all.Ground-breaking ideas don’t count for much if you can’t express them clearly, and your incisive opinion won’t carry much weight if it can’t be followed.Worthwhile writing should contain new, interesting and complex ideas. It should challenge the reader and, hopefully, [.]
Written by admin on November 27th, 2007 with no comments.
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