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I did my first guest post in well over a year-and-a-half for Leo’s Zen Habits. Those of you who have read the Teaching Sells report will recognize the story, but it’s got a modified, more explicit ending.Check it out here, and if you’re a fan of The Smiths, Joy Division and vintage New Order, make [.]


Keyword research can be the difference between a successful blog and one that goes nowhere, but it often seems as if many bloggers think it’s something that doesn’t apply to them, or is “only for SEO.” To the contrary, keyword research goes way beyond search engine optimization, and is all about discovering what real live [.]
This post is by Holly Buchanan.How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter?s best friend for so many reasons, but two of [.]
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