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“I think there is a world market for maybe five computers.” ~Thomas Watson, chairman of IBM, 1943“There is no reason anyone would want a computer in their home.” ~Ken Olson, president and founder of Digital Equipment Corp., 1977“Who the hell wants to hear actors talk?” ~H. M. Warner, Warner Brothers, 1927“We don’t like their sound, [.]
People are unique, and everyone sees the world differently. Present two people with identical items and you’ll get two different perceptions about the packaging and material. One man sees Pledge, an outstanding furniture polish, and the other man sees a can of spray no different from any other furniture polish. One woman sees a luxurious [.]
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Copywriter Dean RieckFreelance copywriter for serious direct marketing - copywriting for direct mail, b2b, sales lead generation, sales letters, email and online marketing, and radio advertising.
Freelance Copywriter, Advertising copywriter, Website Copywriter.Freelance copywriter Susanna Hutcheson specializes in direct response copywriting and consulting including SEO web copywriting,direct mail copywriting and other forms of advertising copywriting.
I couldn?t believe it was actually happening. I was boarding a flight from cold and rainy JFK Airport to warm and sunny West Palm Beach. In just a few hours, I?d be having a no-holds-barred business lunch with the one and only Michael Masterson. (In case you don?t know, Michael consults for some [.]
Editor’s Note: We’re delighted that creativity expert and best-selling author Michael Michalko has submitted this guest article on finding unexpected gems in creative pursuits.Whenever we attempt to do something and fail, we end up doing something else. As simplistic as this statement may seem, it is the first principle of creative accident. We may ask [.]
Written by admin on May 29th, 2008 with no comments.
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