Marketing Copywriting
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So far in this series, we’ve discussed why testimonials are so powerful, how to collect testimonials with my ?SPURF? system, and 10 ways to make your testimonials work harder.But what if you don’t have testimonials? What if you need other ways to give your credibility a boost? No problem. Yes, testimonials are a great way [.]
Now that?s an odd question, right?We all know that websites don?t smell (at least not literally).But if you?ll bear with me, I?d like to demonstrate the importance of emotion in your copy, and what types of emotional imagery your copy needs to conjure up.To understand why emotion matters so much when selling online, all you [.]
Creative Concepts and Copywriting by Michele Pariza Wacek — .Learn how to combine your creativity with hard-hitting marketing and copywriting principles to create your dream business.
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