Copywriting

Marlon Sanders

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I?ll admit it. I have a soft spot for Thanksgiving.First, because it?s an excuse for me to bake for three days. (If you need a last-minute recipe for the world?s best chocolate cream pie, I?ve got you covered.)And second, because it reminds me to quit grumbling and start noticing all of the amazing stuff I?ve [.]

Pulled away. Distracted by twitter, e-mail, FaceBook. Every reader has it happen several times a day. Will your readers be any different?Not unless you hook them.And the secret to hooking your readers comes from the storytellers of the world.A storyteller can?t rely on the copywriter?s standby WIIFM, because, well, the only thing that?s [.]

Are you guilty of spamducation?Spamducation is a white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad. Jon Stribling describes them as ?compelling headlines and disappointing content written by amateurs or second-rate copywriters.?The content is too often a lame version of [.]

I spent most of 2007 hanging out with Curtis Jackson, better known as Fifty Cent. Together we wrote a bestselling book about hustling, fearlessness, and power.I?d like to share a couple of insights that arose from that collaboration.After the remarkable success of his first two commercial albums, Fifty Cent stood on top of the music [.]

Do you remember the doubt on Luke Skywalker’s face when he first held the cool metal of an inert light saber? Looking up at Obi-Wan, he believed it when he said, “I can’t go with you to Alderaan.”Last summer, we felt just like young Skywalker as we waded waist-deep into the bog of online writing. [.]

Written by admin on December 10th, 2009 with no comments.
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