If you?re trying to sell products and services online, you?re probably looking for that one magic key to make your business work. You buy CDs and DVDs that will tell you the secret. You subscribe to sites like Copyblogger to study the secret. You look at mega-successful sites in your market and try to reverse [.]
I’m getting older. You are too. It’s a fact of life that no matter how young we are now, one day we’re going to start feeling the creaks and groans of age settling in.I can’t stay up as late at night. I’m a little slower to get going in the morning. When I’ve been writing [.]
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So far in this series, we’ve discussed why testimonials are so powerful, how to collect testimonials with my ?SPURF? system, and 10 ways to make your testimonials work harder.But what if you don’t have testimonials? What if you need other ways to give your credibility a boost? No problem. Yes, testimonials are a great way [.]
Now that?s an odd question, right?We all know that websites don?t smell (at least not literally).But if you?ll bear with me, I?d like to demonstrate the importance of emotion in your copy, and what types of emotional imagery your copy needs to conjure up.To understand why emotion matters so much when selling online, all you [.]
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Is content king?To me, that seems like a silly question. ?Content is king? is a metaphor, but apparently not a very good one.A good metaphor creates instant understanding. Given the amount of confusion and debate the phrase ?content is king? kicks up, it?s not doing all that great a job in the instant-understanding department.I think [.]
Now that?s an odd question, right?We all know that websites don?t smell (at least not literally).But if you?ll bear with me, I?d like to demonstrate the importance of emotion in your copy, and what types of emotional imagery your copy needs to conjure up.To understand why emotion matters so much when selling online, all you [.]
Have you ever stood in a store with something in your hand and then looked up to see if there was a clerk nearby you could ask for help?Sure you have. We all have. Good help is hard to find.Companies have been cutting costs by moving towards self-serve more than ever. Depending on where you [.]
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Written by admin on August 23rd, 2008 with no comments.
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